De-facto gluten-free labeling enforcement

There are two sides to everything, and Custom Choice Cereal likes to look at the positive side of what if confirmed is a rather nasty incident that happened right here in the Triangle in North Carolina. Some of you probably came across the newspaper article about a company selling gluten-free bread that might in fact have turned out not to be gluten-free.

Claimed gluten-free bread was not gluten-freeSeveral people with celiac disease who purchased the bread at the NC State Fair in Raleigh last year said they showed their typical celiac symptoms like rashes and bowel movements. The rash Rebecca Fernandez’ pre-school aged son developed are captured in a movie at MyNC.com. Blogger Fred Lybrand also tested seven loafs of the supposedly gluten-free bread and tested them for gluten. All of his tests came back positive.

The owner of the company claims that if his bread really had been gluten-contaminated he would have received many more complaints. While he is presumed innocent until proven guilty this is a bad argument as not all celiacs necessarily show symptoms despite damage being done to their small intestine.

Taking their job very seriously, the NCDA&CS filed a lawsuit seeking a temporary restraining order against the company. While we are saddened that this incident happened in “our” State, it also sets a precedent for the de-facto enforcement of gluten-free labeling. Custom Choice Cereal thinks this is good news! It is also a good reminder to constantly read labels, coordinate with other celiacs in your respective communities, and to speak up!

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