We at Custom Choice Cereal take pride in living according to our core values:
- Dedication to each individual customer and their desire for tasty gluten-free cereal that can be enjoyed safely is our top priority
- Improvement based on customer feedback is our commitment
- Communication with our customers is our pleasure
- Opportunity, respect, and equality for each employee are our promise
As you can see, we always put you first! And these values are absolutely not just a couple of lines on the Custom Choice Cereal website! We conduct our daily work according to these principles.
I’d like to take a few minutes to reflect on these values. Both personally and professionally, I think that it is simply a sign of respect for the individual to communicate diligently and to reply quickly to each email. For us at Custom Choice Cereal, quickly means ideally within an hour, and at the very most within the same day. With very few exceptions, I find it very hard to believe that someone is so incredibly busy that he or she cannot reply to an email (or text, for that matter) at least on the same day, even if it is just a “Call you later”.
Unfortunately, all of us at Custom Choice Cereal have made some very disappointing experiences in this context. But we don’t let that put us down! On the contrary, despite the initial disappointment, it is motivation for us to work even harder and to lead by example.
At the end of the day I firmly believe that we forgo the right to expect a certain behavior if we don’t live up to the standard ourselves.
